Harman Aulakh, vice president of marketing for Onvo, which operates 39 locations in Pennsylvania and New York, has focused on cultivating customer loyalty with an engaging loyalty program. “The crux of it has been providing offers and opportunities to engage and connect with the Onvo brand,” he said. As part of its loyalty program, which is card and app based, Onvo offers fuel discounts. Customers collect points, which Onvo calls ‘Hoots.’ Aulakh shared loyalty program ideas at NATSO Connect.
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